Highlights

For a more sustainable world

Postado em 17/06/2013 16:42:36

Environmental and economic issues are driving corporations to think and act more sustainably with respect to the use of its technology resources.

The proof is that the "Green IT", or green computing, is a topic that is increasingly in evidence and has become essential in most companies, especially in the electronics industry. In recent months, this movement gained momentum in creating applications for gadgets sold mainly in the United States. Currently, there are several apps available for environmental sites and stores, all with very interesting features.

We list five of these "green programs" that you can download and do their part for a more sustainable world.

1) GreenCam

The GreenCam is an application that makes the computer has less energy expenditure, especially in the business environment. The system includes a tool that helps to reduce the consumption of natural resources, thanks to a device that turns off the monitor when the user is away from the front of the screen.

2) Project Noah

Made for worshipers of fauna and flora, this app is for the user to find out which locations there are still lots of wildlife. The user also has access to several studies related to the theme and the ability to support them.

3) GoodGuide Scanner

This application aims to inspect products available in the U.S. (some of them found in Brazil) to check if they are healthy, safe or environmental concern. The app is able to analyze over 170,000 products in food, personal care, objects for babies, pet products, among others.

4) BNB

The BNB is a search application that helps the user to find out which local practice evil animals. The app, updated daily, offers search by category and specific products before they are purchased. This makes the consumer know if such goods are tested on animals and how the company handles the issue.

5) GreenMeter

The GreenMeter helps the user to check some car issues, such as performance and fuel consumption. With the app, you can improve the efficiency of the vehicle, since feedback on the status of the car are issued while it circulates. The data involve acceleration, aerodynamics and rolling resistance.

Source: Locaweb

Evolution of Mobile Internet Technologies

Postado em 21/05/2013 17:46:13

With the evolution of technology we are increasingly involved in this technological world. We see the internet in various devices that never thought to see. We currently find internet access on tablets, desktops, laptops, smartphones, home appliances and even entire houses connected to the network.Therefore, we will analyze the evolution of internet technology for these devices.

WAP

The WAP was a combination of protocols that allowed a mobile with internet access. It does not work with normal addresses and besides, the pages were tiny and its very slow speed, which did not please the audience and left much to be desired also for its cost.

THE FIRST GENERATION – 1G

Analog technology, developed in the 80s and allowed only voice transmission. Operates in the 800 MHz band and according to Anatel has only 0.06% of total accesses from all over Brazil.

SECOND GENERATION – 2G

Proper need for greater capacity in digital systems were launched 2G technologies, which brought greater power in encoding digital voice easier for encryption and data communication. The most widespread today is GSM, which uses TDMA and CDMA. Both offer security, good voice quality at a low cost and supports a large number of services, including: SMS, MMS, GPRS and others.

BETWEEN SECOND AND THIRD GENERATION – “2,5G”

Evolution of GSM and transmission of packet data come two new technologies. The first known as GPRS offers data speeds of 115 kbps and it is what allows the connection of most smartphones and mobile internet. Currently, the GPRS is the standard that provides the most coverage for mobile handheld devices with internet access. The second named EDGE, transmits data at speeds up to 384 kbps. This technology is sometimes called GPRS magnified because increases in three or four times the capacity of the predecessor technology.

THIRD GENERATION – 3G

From 1991 came into operation networks with 3G UMTS technology based on the European system. We now have speeds between 384kbits the 2Mbits and so the emphasis for data traffic was increasingly evident in those years. We at speeds between 384kbits the 2Mbits and so the emphasis for data traffic was increasingly evident in those years. Currently, he is the most famous connection of all time and its popularity was so great that his version was created for computers, modems for connecting laptops, and other devices when no Wi-Fi or wireless networks. This works by radio frequency, or has a long field for receiving signals, providing more rapid and connectivity. With that became a fast connection in mobile version, reaching amazing 7 Mbps. We see it in all phones nowadays.

FOURTH GENERATION – 4G

This connection offers great refinement of excellence in terms of speed. She has the speed increased 180 times, it makes the 3G technology has remote. The 4G arrived in Brazil, but experts said it is not advantageous to usher in the new technology. What the ads do not say is that only a limited list of devices it works with the new network and its range is shorter. This means that the service must use 4G bands intended for 3G and 3GPlus to secure data traffic in areas where begins to run. As consumers we have to be vigilant. The carriers may be offering a service that will only be fully structured from next year, causing us to pay dearly for 4G, but the infrastructure to be used, in large part, will be the 3G and 3GPlus.

The 10 new professions that have leveraged in recent years

Postado em 15/05/2013 17:49:37

Six years ago, we were introduced to the first generation of their revolutionary smartphones and touchscreens, social networks were still considered hostile to culture, and never imagined that a few years later we would have so many innovations and advances.

Since then, much has changed in the way we see, buy and relate to the world. This created new demands on the market and as a direct consequence: new careers and job opportunities. To understand which professions have emerged (or were repaginate) and consolidated in the period, we selected 10 fastest growing in recent years.

1)   Trade Marketing Manager

We are accustomed to ads on television or in magazines dominating marketing strategies, but times have changed and people are constantly influenced by other factors. So the manager of trade marketing emerged as the responsible for translating marketing strategy in retail outlets, developing and executing promotions, defining the location of the product display and other.

2)   Specialist in the area of ​​Mobile Marketing

Of ten phones in use in Brazil, four are smartphones and this market is expected to expand in the coming years, according to IBOPE. Faced with so many people connected mobile devices surge barrier in the world of advertising, and that's where this professional comes with the challenge of adapting or creating new strategies for this new market.

3)    Digital Marketing Manager

To reach more consumers, in the midst of all this technological change, it is necessary to think of digital campaigns. So this professional is responsible for developing marketing strategies to understand all the ways online advertising today.

4) Lawyer specialist in electronic law

Amid the sophistication of online resources and new behaviors: shopping sites, social networking sites and other, hence arises the need for new rules. For this, we observe large demands of departments dedicated to the electronic law in law firms.

5) Lawyer expert in combating piracy

Already part of our vocabulary the word piracy. Always covering music products, software, games, movies, and others, it was expected that with the development of this digital era, it will not be out. Thus, this professional has achieved greater prominence performing his actions research, prevention and preservation of the original product.

6) Security Engineer

The safety engineer was already a fixture in the business, but with this change of behavior in recent years, its role has become essential. The task of this professional will guarantee privacy since the information posted daily to safeguard the security of enterprise systems.

7) Network Engineer cloud computing

This professional is closer than we think. Every photo you post, the file you saved or deposit in the bank that makes the Internet there are a bunch of these engineers responsible for creating the conditions for hardware and software for each of these (and endless other) actions happen.

8) Mobile Application Developer

The developer who choose to follow this path will hit in full! Develop applications for mobile devices such as cell phones and smart phones is a new feature for developers. The programmer makes use of the same concepts he used five years ago, but now the platform has changed and thanks to that user interaction and device has been revolutionized.

9) Sustainability Manager

The degree of social and environmental responsibility of companies became more valued against possible natural disasters and also turned key criterion for attracting talent. Is this manager who will analyze the impact of the operation on the environment and deploy systems to reduce the impact of these effects.

10) Lawyers specializing in oil and gas with a focus on pre-salt

The production of the first pre-salt oil happened in September 2008. The expectation is that the reserves of the pre-salt potential have 70 to 100 million barrels of oil. These figures are enough to understand the need for lawyers only this type of extraction.

Fonte: Exame (http://migre.me/ey03g)