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A challenge: try talking a youthful for a long period of time without them trying to connect to the Internet using your cell phone or other gadget. According to Cisco System, it is virtually impossible.
In a survey released by the company in September, the result was impressive: one in three students or young professionals (ages 18 to 30 years) sees the Internet as crucial as the basic elements of life air, water and food.
To be more accurate, 55% of the 1,400 students (between 18 and 23 years) and 62% of 1,400 young people already employed (24 to 30 years) respondents stated that they could not live without internet and classified as part of their lives.
In another question, 40% of students say the Internet is more important than cars, dating or parties. Among those who already work, the figure was 27%.
Newspapers in low, while more than half of the two categories judged tablets and smartphones as the most important technology items in their lives, only 4% of young people read newspapers said (physical paper).
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The virtual market led many changes in marketing and communication. Proof of this, is that recently it was easier to reach and influence consumers while this communication began to be targeted a lot. The dominance of traditional media was more effective and today, are thousands of channels of communication.
The scenario has changed for businesses and is becoming less common traditional channels, like TV or radio, to obtain the majority of media investments for an advertiser. "Companies today are seeking the best channel and path to reach consumers," says Flavio Salles, managing partner of Sun-MRM.
The Executive notes the change in the behavior of stores in relation to the field of media by users, who can now buy products in stores that are open 24 hours. For them there is more prime time as they are in constant motion and are no longer passive spectators as before. Today they want to learn, interact and participate. This, incidentally, is the keyword. Participation. "He [the consumer] wants to talk whether by Internet or by other means. There is a radical shift from the conventional world, "says Salles.
It is becoming more and more common to see companies turning atoms into bits. Last year, for the first time, Internet has surpassed sales of traditional bookings for travel in the United States. Another advance on the Internet as a medium and as a sales channel in the UK is that the insurance industry earned 39% of purchases over the web. In this same country, investments in online media this year will be higher than on TV, since the virtual audience is larger than traditional television in that country.
Perhaps music is the market that had more changes with the arrival of the Internet. According to Flavio Salles, there is a delay in the reinvention of the industry, but it is a fact that the exchange files in Intermet grows maddening. The most innovative action of a band in favor of the Internet was made recently by Radiohead. The band released an album through the site where the users have contributed to the amount he thought appropriate. "In all, 1.2 million albums sold at an average price of U.S. $ 8.00," says Salles.
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Brazil is now the 8th largest IT market in the world, with over 37 billion dollars and is expected to grow, by the end of this year, about 13%, reaching the figure of more than $42 billion, according to a study by IDC (International Data Corporation).
The global market for IT should end the year 2011 with more than a trillion dollars, an increase of 7.5% over 2010.
Besides Brazil, other countries should grow in a short period, especially Russia, India and China. The IDC studies demonstrate that China can register an increase of approximately 21% in the IT industry in 2011, followed by Russia, which is expected to grow 20% in the period. Since India has a development of approximately 11% in the sector.
The IDC is estimated that the global infrastructure market to grow 2.7% in 2011 compared to the previous year.
The analysis considered the markets for implementation services, support and operations management, infrastructure software, servers, storage and networking equipment. Brazil has 1.9% of the world scenario of infrastructure and is expected to grow 7% this year, reaching 13.5 billion U.S. dollars.
The main change in the scenario infrastructure is related to so-called "third wave of technology," particularly influenced by mobility. IDC studies show that in 2015, Brazil will sell more phones than smartphones.
In addition, mobility is also boosting the market for cloud computing and consumerization. According to IDC data, 74% of companies provide employees with remote access to one or more enterprise applications through the Internet.
The data indicate that in 2020 the world will have 2.6 billion mobile phones and 25 billion devices that will facilitate the daily life of people. According to IDC, within five years, smartphones will account for $ 50 billion tablets and by 12.7 billion dollars.
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